REGAL BURGER TRNAVA

Main square branch for the Regal burger chain. Design for a “fast casual” food brand, defined by careful selection of high-quality ingredients and a build-from-scratch food lovers restaurant. Hence honest materials (wood, metal, revealed bricks) and durable furniture (school chairs) that can withstand wear-and tear, an almost industrial look matching the rawness of ingredients and efficient floor organisation for a fast service delivery. The main brand color doesn’t overpower the design, but it is only exhibited in the counter header and it is balanced in the rest of space by red accents. Other brand attributes are present in details: working with fire is referenced by laser-engraving on tables and menus, while the freshness of red meat is represented by the dark-red accents. The space is overseen by the large neon sign – a bright symbol of The fresh Burger.